Printing outside the box
Zimmermann Druck sees itself not only as a print service provider, but also as a creative partner that advises its clients on everything from paper selection and printing to finishing and further processing options. Making this expertise visible to the outside world was part of the task of developing a new corporate design. The desired integration of existing elements was of course also fulfilled by us.With the new claim "Printing outside the Box", Zimmermann Druck is setting an initial example: We think outside the box and make even the seemingly impossible possible with an unconventional way of thinking.
For the realisation of the flexible corporate design, we abstracted the existing Zimmermann Druck logo into its individual parts, added components and let them come together in ever new combinations. Whether business cards, letterheads or notepads: This random system shows the surprising effect of print and its variety of possibilities. Despite all the playfulness, the strict, geometric graphics make the technical aspect clear - while an unusual choice of colours for this branch of industry lightens things up.
Flexible corporate designs are more important than ever, and not just because of the increase in online applications. Such systems can be quickly adapted to media and technical requirements without losing recognition value. We also keep the possibility of animation and future applications in mind when developing a corporate design.
For Zimmermann Druck, we supplemented the basic geometric elements for more creative applications such as presentation folders or a wall calendar with illustrative and photographic motifs. This is also easily possible with such a flexible system without diluting the basic look and feel.
